Shifting Value Back to Merchants and Consumers

The digital advertising landscape has created an unsustainable dynamic where platforms capture most of the value, leaving merchants with rising costs and diminishing returns and consumers none-the-better. Ecolink transforms this through a revolutionary model that aligns all participants' interests, shifting value towards the edge of the network – consumers and merchants.

Here's how it works: Take Mover, an athletic wear brand spending $50 per customer on Facebook and Google ads. By joining Ecolink's Platinum tier, they redirect that spend into the protocol, where it drives enhanced product discovery and rewards their customers directly. When consumers shop with Mover, they earn 2x the standard $MEGA rewards (detailed in Section 4). The higher platform fees Mover pays are split between consumer rewards and token burns. The result? Mover acquires customers more efficiently, consumers earn more rewards shopping with brands they love, and token holders benefit from the deflationary effect of burns.

Merchant Integration

AI Onboarding Process to Scale

Think of Ecolink's verification process as a next-generation digital storefront. Instead of simply listing products, merchants create living, verified digital identities that build trust with consumers:

1. Data Submission

• Upload product details once, verify everywhere

• Turn sustainability practices into verified claims

• Build a trusted digital presence

1. AI Verification

• Get instant feedback on verification status

• Receive clear paths to improve standards

• Join a network of trusted brands

The Ecolink App transforms every shopping experience into an opportunity for discovery and impact:

1. Shop & Earn

• Scan any product to verify claims instantly

• Earn more rewards with brands you help discover

• Build relationships with trusted merchants

1. Data Contribution

• Be the first to verify new products

• Help build specialized datasets like ingredient tracking

• Create transparency around the products you care about

1. Network Growth

• Connect your favorite brands to the network

• Help businesses you trust gain verification

• Shape the future of conscious commerce

1. Verification Activities

• Validate real-world practices

• Track product changes over time

• Join community verification challenges