> For the complete documentation index, see [llms.txt](https://ecosapiens.gitbook.io/ecolink-ai-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ecosapiens.gitbook.io/ecolink-ai-whitepaper/network-participants/the-new-cac-stack.md).

# The New CAC Stack

## Shifting Value Back to Merchants and Consumers

The digital advertising landscape has created an unsustainable dynamic where platforms capture most of the value, leaving merchants with rising costs and diminishing returns and consumers none-the-better. Ecolink transforms this through a revolutionary model that aligns all participants' interests, shifting value towards the edge of the network – consumers and merchants.<br>

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcbKO59fiuoPMlPAuFnCQoMumJw90wd3rnm7zzPzo3rjJ4GrsOfySAaFLrtKGyHY6ntTFpe74BztEhf4JjgktEVvoD8tfd7HK-mct8A_J6kB-bgURee-460Wb8o6F6o-V26LZdB?key=jRos1W7yDpEIZmfymGhAkpwY" alt=""><figcaption></figcaption></figure>

Here's how it works: Take Mover, an athletic wear brand spending $50 per customer on Facebook and Google ads. By joining Ecolink's Platinum tier, they redirect that spend into the protocol, where it drives enhanced product discovery and rewards their customers directly. When consumers shop with Mover, they earn 2x the standard $MEGA rewards (detailed in Section 4). The higher platform fees Mover pays are split between consumer rewards and token burns. The result? Mover acquires customers more efficiently, consumers earn more rewards shopping with brands they love, and token holders benefit from the deflationary effect of burns.<br>


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